Scan data rebates have changed the convenience industry seemingly overnight. Driving repeat traffic to the c-store has become the focal point of the successful c-store owner’s mission. With scan data, owners experience a substantial boost in sales volume for products across the board.
Scan Data is the transaction data created when you scan an item. This data changes the game for owners seeking to understand and improve their business. When opting in to a scan data program your brand specific transaction data is submitted to the CPG (i.e. Altria, R.J. Reynolds) enabling them to increase sales of their products at your c-store.
Let’s say a customer strolls into your store to buy some snacks and a pack or two of Marlboro cigarettes. If the customer buys two, they’re immediately granted a multi pack discount that Altria will automatically reimburse you for at the end of the month. Altria has scan incentives for almost every tobacco item scanned at your register. Your customers will remember that coming to your store gets them lower prices.
In the past only the larger chains reaped the benefit of brand-funded rewards. Large chains could afford to run their own IT departments, but, historically, the independents were always left behind the technology curve. Today, all independents, no matter the size, can harness scan data to drive repeat traffic and connect with customers. C-Stores on Scan Data programs are giving their competition a run for their money and leveraging scan data has become table stakes for owners seeking to stay competitive.
Unlike loyalty programs of the past, SwiftSku’s Scan Data Program provides customers instant gratification after entering their phone number. Loyalty members not only come back more often, but spend more with each visit than non-loyalty customers. Like Scan Data, brands reimburse owners at the end of each month letting owners keep their entire margins while earning repeat customers.
Knowing that price is often the most important factor customers keep in mind when determining where to shop, promotions are a great way to keep customers coming back and telling their friends about you. Promotions are also a proven tactic to increase basket sizes for convenience retailers of all sizes.
To get started a scanner is a must. If you have a back office computer, we can perform a remote install, or for better performance, we can send you our IQ module.